Optimizing Pop-Up Timing Q1 2025

At igaming sector pop-up campaigns are targeted messages that appear during user sessions. When timed right, they boost engagement without being intrusive. Today, we'll reveal how to find that perfect timing.

32+ Different Campaigns Engaged

These users aren’t new to pop-ups—they’ve engaged with totaly 32+ different campaigns before. This means they’re proven responders, giving us reliable data.

5,040 Users Participated

To find the ideal timing, we sent the same campaign at 2-minute intervals to randomized users. This isolates time as the only variable.

Engagement Rates

Even though this analysis focuses on clicks, 8% of users actually signed up for the campaign too.

Age Matters

Young users (18–24) were most responsive—but the timing effect held across all age groups. Now, let’s see when they engaged.

The Drop-Off

Initially, most users closed pop-ups instantly when they appeared. But as time passed, this pattern weakened—with a clear dip forming around 14 minutes...

The Rebound

After 16 minutes, closings rise again—but between 14–16 minutes, something remarkable happens.

The Sweet Spot

Here’s our goldilocks zone: 14–16 minutes. Engagement jumps to 35%—a 3.7x lift from baseline.

Key Takeaway

For users who already love campaigns, timing is everything. Send at 14–16 minutes to maximize conversions without increasing frequency.